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News Plus

News Plus

Kung fu fighting: Aldi launches another cracker Christmas campaign as shoppers shift from ecommerce to high street; Outgoing marketing boss Mark Richardson flags next move

By Paul McIntyre - Executive Editor

15 November 2022 6 min read

By Paul McIntyre - Executive Editor

15 November 2022 6 min read

News

News

Former Westpac marketing chief Jenny Melhuish in at Aldi, Mark Richardson exits

By Staff writer

9 November 2022 2 min read

By Staff writer -

9 November 2022 2 min read

News Analysis

News Analysis

Banks hustle with CMO shuffles; Westpac’s Jenny Melhuish exits after 14 years, more fast food marketers join financial services as Ogilvy Managing Partner and KFC Lead Leigh Bignell heads Westpac’s Marketing & Media unit

By Paul McIntyre and Sam Buckingham-Jones

5 September 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

5 September 2022 6 min read

News Plus

News Plus

Unilever, IPG, Optus, Suncorp join Australian brands' pledge to eradicate stereotypes in advertising after years 'navel gazing and round tabling purpose'

By Danielle Long - Contributing Editor

8 November 2021 2 min read

By Danielle Long - Contributing Editor

8 November 2021 2 min read

News

News

Foxtel Media launches $3m war chest to fund engagement metrics, attribution, ad formats – seeks 10 advertisers to co-fund, Hyundai, Westpac on board

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

Deep Dive

Deep Dive

‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to bad tender briefs and process; poor engagement with procurement

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

News

News

Westpac targeting millennials with brand refresh

By Danielle Long - Contributing editor

8 March 2021 2 min read

By Danielle Long - Contributing editor

8 March 2021 2 min read